Chlorine is commonly associated with swimming pools, but it is also widely used in food processing—especially for washing raw ingredients to control bacteria. While effective, its presence can raise concerns among consumers who are increasingly attentive to what touches their food.

As clean-label awareness grows, many brands are rethinking reliance on chlorine-based treatments and exploring gentler, more natural alternatives. The shift isn’t about fear—it’s about transparency, trust, and offering food that feels as clean as it is safe.